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The Dewar brand was founded in 1846 by John Dewar, who opened a wine and spirits shop at 111 High Street in Perth. It became a place of work for John, his wife and their ten children. The shop remained in family ownership for over 50 years. The brand did not begin blending its own whisky until the late 1860s. John Dewar died in 1880 and the business was left in the hands of his two sons John Alexander and Thomas Robert (Tommy), who were only 24 and 16 years old respectively at the time.
In 1886 the firm was renamed John Dewar & Sons, and Tommy took on the role of spreading the word of the business to London and overseas. In 1892 he set out on a two-year journey around the world and his creative and revolutionary marketing techniques (including throwing empty bottles of Dewar’s overboard with reward notes inside for their finders) eventually became legendary.
The following year, business was booming and the company was granted a Royal Warrant from Queen Victoria. The small Tullymet distillery leased by the family could no longer cope with production demands, so in 1898 John Alexander Dewar commissioned Aberfeldy distillery a few miles away. In 1899, the business released its flagship expression Dewar’s White Label.
Dewar’s White Label is a blended Scotch whisky that has won more than 400 awards and medals in over 20 countries. The blend contains more than 40 different whiskies with Aberfeldy at the heart and bottled at the standard 40% ABV.
TO THE EYE
Bright Gold. The beautiful colour results from the maturation in wine and Spanish oak casks as well as American white oak casks.
TO THE NOSE
Scottish heather and honey with delicate notes of unripened pear and a hint of oak.
TO THE TONGUE
A delightful blend of soft vanilla with honey and blooming heather, well-rounded with a slight smoky sensation emerging.
TO THE END
Medium finish, slightly dry with lingering honey overtones, and the faintest touch of smoke.