WEST MALAYSIA COVERAGE
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The Dewar brand was founded in 1846 by John Dewar, who opened a wine and spirits shop at 111 High Street in Perth. It became a place of work for John, his wife and their ten children. The shop remained in family ownership for over 50 years. The brand did not begin blending their own whisky until the late 1860s. John Dewar died in 1880 and the business was left in the hands of his two sons John Alexander and Thomas Robert (Tommy), who were only 24 and 16 years old respectively at the time.
In 1886 the firm was renamed John Dewar & Sons, and Tommy took on the role of spreading the word of the business to London and overseas. In 1892 he set out on a two-year journey around the world and his creative and revolutionary marketing techniques (including throwing empty bottles of Dewar’s overboard with reward notes inside for their finders) eventually became legendary.
The following year, business was booming and the company was granted a Royal Warrant from Queen Victoria. The small Tullymet distillery leased by the family could no longer cope with production demands, so in 1898 John Alexander Dewar commissioned Aberfeldy distillery a few miles away. In 1899, the business released its flagship expression Dewar’s White Label.
Dewar’s 15 Years was first introduced in 2010 by Dewar’s Master Blender Stephanie Macleod. The backbone of this blend is rumoured to be Aberfeldy 27 Years, although the exact recipe is not known. Dewar 15 years is known as The Monarch because the inspiration for the blend came from a famous oil painting known as The Monarch of Glen by Sir Edwin Landseer. Bottled at the standard 40% ABV.
TO THE EYE
TO THE NOSE
Sherried spices with notes of nuts and apple peel.
TO THE TONGUE
Taste of walnut oil, fresh malts, sultanas and hints of vanilla toffee.
TO THE END
Long sweet dried fruity finish.